Direct Response Marketing

Direct ResponseEvery year, The Connection handles millions of sales and upsell calls for clients in the direct response industry. We work hand-in-hand with many leading direct response television (DRTV) and infomercial clients, providing world-class quality and sales results. This experience means we know what needs to be done to convert callers into buyers – we implement strategies to maximize cost efficiencies.

Benefit From Our Direct Response Television (DRTV) Call Center Expertise

  • 100% U.S.-Based Call Center Services – We provide professionally-trained agents who handle calls 24 hours a day, 365 days a year.
  • Capacity and Scalability – With more than 1,000 workstations, we handle more than 100 million calls per year with the ability to add agents seamless and efficiently at our U.S.-based facilities.
  • Multichannel Services – We offer full service, overflow, after hours and peak volume support while connecting with customers through live web chat, email response and voice.
  • Workforce Optimization – The Connection lowers costs by maximizing agent utilization efficiencies.
  • Proactive Account Management – We provide a single point of contact for you, helping optimize success with a flexible, consultative approach with a strict focus on quality and sales results.
  • Quality Focused – The Connection ensures quality performance through web-based-on-demand reporting, recorded call monitoring, and live recording.

Direct Response Marketing (DRTV) Services:

  • Inbound Calls
  • Sales, Upsells & Cross-sells
  • Customer Service
  • Customer Retention
  • Troubleshooting/Help Desk
  • Order Placement/Processing
  • Billing Support/Inquiries
  • Order Status
  • Consumer Affairs
  • Product Recalls
  • Reservations/Appointments
  • Email Response
  • Live Web Chat
  • Interactive Voice Response (IVR)


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“We outsource over 90% of our Sales and Customer Service contact center activities. As a result, we are totally reliant upon a strong and stable partner for the health and expansion of our business and the care of our customers. We have been working with The Connection for over 10 years because they have demonstrated the ability to adapt and grow with our changing business needs. The Connection has provided us over the years with a knowledgeable and dedicated group of Sales and Customer Service agents that do an outstanding job of representing our brand and exceeding our call center metrics.”

Vice President /General Manager of a Leading National Manufacturer & Retailer